Get response email marketing app review

 Getresponse is an email marketing app that allows you to:

• create a mailing list and capture data onto it

• send emails to the subscribers on your mailing list

• automate your emails to subscribers via use of ‘autoresponders’

• view and analyse statistics related to your email campaigns – open rate, click through, forwards etc.

In recent years however, Getresponse has shifted its emphasis considerably: the product now aims be more of an 'all-in-one' e-commerce and marketing solution rather than just an email marketing tool.

Accordingly, in addition to email marketing, Getresponse now also provides e-commerce features, webinar hosting, landing pages and automated sales funnels.

Getresponse has recently introduced new features, including conversion funnels and webinar hosting, that aim to make it more of an ‘all in one’ marketing platform

Getresponse has been in business since 1998 and, according to the company, over 350,000 individuals and businesses now use the platform for their email campaigns.

Whilst this userbase is not as big as those for some other email marketing tools (notably Mailchimp), it is large enough to provide confidence that the company is well-established and is not likely to disappear any time soon.

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Getresponse pricing

There are four Getresponse plans:

• Basic — starting at $15 per month to send an unlimited number of emails to up to 1,000 subscribers

• Plus — starting at $49 per month for up to 1,000 subscribers

• Professional — starting at $99 per month for up to 1,000 subscribers

• Max — negotiable.

As you add more subscribers to your list, the costs increase. At the top end of the scale, you can expect to pay $450, $499 or $580 per month to use Getresponse with a list containing 100,000 subscribers on the ‘Basic’, ‘Plus’ and ‘Professional’ plans (respectively).

Getresponse pricing

With regard to the "Max" plan, exact pricing depends on requirements and list size — if you're interested in this plan, you'll need to contact Getresponse to schedule a demo, discuss your needs and negotiate pricing.

Significant discounts are available if you pay upfront for 12 or 24 months of service (18% and 30% respectively).

In addition to the paid plans, a 30-day free trial is also available, which you can access via this link.

Key differences between plans

All the Getresponse plans cover the email marketing basics you might expect — core features include:

• the ability to import, grow and host a subscriber list

• a selection of themes to use for your e-newsletters

• autoresponder functionality

• responsive email designs

• split testing

• landing pages

• in-depth reporting

• RSS / blog to-email functionality

• comprehensive segmentation options

• social sharing tools

There are a number of differences between the 'Basic', 'Plus'' and 'Professional' plans, but for me the key ones are below:

• Automation builder — arguably Getresponse’s standout feature, the automation builder (which allows you to build complex autoresponder sequences based on user behaviour) is available on the ‘Plus’ plan or higher (you can create 5 automations on the plus plan; or an unlimited number on the other plans).

• Conversion funnels — you get access to more automated sales funnels as you go up the pricing ladder.

• Webinars — this functionality is not available at all on the 'Basic' plan and the number of webinar attendees is capped for the 'Plus', 'Professional' and 'Enterprise' plans at 100, 300 and 500 respectively.

• Team management — you can only have one user account on the 'Basic' plan; by contrast you get 3 on 'Plus', 5 on 'Professional' and 10 on 'Enterprise.’

• E-commerce - the abandoned order recovery feature is only available on the ‘Plus’ plan or higher.